Conclusion: Where Next When Researching Professional Women’s Sport?

Abstract

The conclusion brings together the narratives and empirical case studies that have been presented in the collection and propose future research agendas. We conclude that emergent, and established, professionalisation of women's sport will continue to pose challenges that need to be made visible. We discuss a need for continued engagement in research media coverage, in all its formats, given its centrality to the commercial success of sport. We also articulate that experiences in and of women's professional sport are characterised by gender inequities. We advocate that it is not enough to think about women's professional sport as the little sister of men's professional sport are argue that there is work to be done for researchers in this area.