Conceptualizing different forms of news processing following incidental news contact: A triple-path model

Abstract

Research on incidental news exposure in the context of social media focuses on ‘successful’ incidental news exposure – when unintended news contacts result in active engagement and knowledge gains. However, we lack both theoretical and empirical approaches to the far more likely case that people keep on scrolling through their newsfeed without any post triggering active engagement. To fill this gap, the article conceptualizes a triple-path model of incidental news exposure on social media as a process. Building upon the Cognitive Mediation Model, dual system theories on information processing and recent empirical findings, three different pathways of incidental news processing are identified: automatic, incidental and active. The triple-path model thus allows to theorize the learning potentials that can plausibly be expected from each incidental news exposure path as a starting point for future research.