Abstract
Social media is the primary medium for disseminating information, including global topics such as climate change. The topic of climate change is related to the community's application of environmentally friendly habits. Social media and social media users have their characteristics in disseminating information about climate change compared to other media. Social media allows a user to be accidentally exposed to the information referred to as incidental news exposure. In addition, in disseminating information, opinion leaders have a role in disseminating information to social media users. This study aims to determine the role of opinion leaders and incidental news exposure in disseminating information about climate change. This research is a case study involving fourteen participants divided into two Focused-Group Discussion (FGD) groups. After carrying out the FGD, the results of the participants' discussions were analyzed using the diffusion of innovation theory, in which there are elements of the spread of an innovation consisting of the innovation, communication channel, time, and social system. The study results show that incidental news exposure and opinion leaders play a role in disseminating information about climate change and environmentally friendly habits. Incidental news exposure and opinion leaders can be part of disseminating information with the diffusion of innovation theory approach.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
