CONCEPTUAL PRINCIPLES OF THE PROJECT APPROACH TO IMPLEMENTATION OF INNOVATIONS AT AGRICULTURAL ENTERPRISES

Abstract

At the present stage of development of management of the organizations the project approach which is based on system, and the basic basic unit of research considers process becomes more and more popular. The reflection of the interrelationships and orderliness of processes during the implementation of projects is a general methodology of project management, which has so far acquired a world-class definition as an acceptable and appropriate management standard. Consideration of the conceptual foundations of the project approach to the introduction of innovations in the agricultural sector of the economy requires further exploration due to the prevalence of fragmentary developments in this area of research and taking into account the specifics of the industry that requires specific management decisions. The purpose of the article is to substantiate the conceptual foundations and develop tools for implementing a project approach to the implementation of innovations in agricultural enterprises. To increase the level of efficiency of agroinnovation implementation, the peculiarities of using the project approach are described in the work. Consideration of basic project management standards (Project Management Body of Knowledge (PMBoK); P2M methodology (A Guidebook of Project and Program Management for Enterprise Innovation); PRINCE2 methodology (PRojects IN Controlled Environments); IPMA methodology (IPMA Competence Baseline (ICB)), allowed to determine that the best way to achieve this goal is to use a standard that allows you to most accurately determine the content of management processes in certain areas of knowledge at different stages of the life cycle of agro-innovation project approach to the introduction of agroinnovation, which allows to increase the level of resource efficiency and resource conservation. Keywords: project approach, innovations, agroinnovations, conceptual principles, project management tools, agricultural enterprises.