Abstract
In this study we examined conceptual priming using environmental sounds and visually displayed words. Priming for sounds and words was observed in response latency as well as in event-related potentials. Reactions were faster when a related word followed an environmental sound and vice versa. Moreover both stimulus types produced an N400-effect for unrelated compared to related trials. The N400-effect had an earlier onset for environmental sounds than for words. The results support the theoretical notion that conceptual processing may be similar for verbal and non-verbal stimuli.
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