Abstract

In order to stand out in a competitive environment, companies are forced to consider the develop-ment of new services. In the context of globalization changes, the development of new services is be-coming an effective tool for adapting to the changing needs of consumers through the introduction of technological innovations or management solutions. By using service development models, compa-nies create favourable environment for generating and selecting ideas, and can prepare more effec-tively for the deployment of a new service. After the critical evaluation of the new service develop-ment models, conceptual new service development model was formulated. The indicators of concep-tual new service development model were presented, also the unique features were highlighted. The results of this research revealed that new service development models are perceived as an unbroken cycle, that includes additional tasks for business subjects, consumers and company employees.

Highlights

  • The service business can be called an important structural element, which provides a beneficial environment for economic development, general financial stability and attracts international investment as well

  • In order to ensure the progress of service development models and their proper application for the customer needs of the customers, it is necessary to carry out a critical evaluation of the models of service development that are found in the scientific literature

  • The results of the analysis revealed that the development of new services can be oriented towards the implementation of new services or the improvement of already existing ones

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Summary

Introduction

The service business can be called an important structural element, which provides a beneficial environment for economic development, general financial stability and attracts international investment as well. Global practice shows that potential investors are more likely to start a business in the service sector due to lower investments are needed. The development of services is gaining more importance, the researchers have been analyzing it fragmentary, i.e. by researching the actions of the development of specific enterprises and the application of preventive measures. The majority of new service development (further NSD) models do not provide any specific actions that must be adopted by the business subject after the service has been installed or delivered to customers. The goal of the research: to form a conceptual model for the new services development. The research is based on systematic, comparative and critical analysis of the scientific literature, synthesis and modeling method

The concept of service development
New services for market presently served
Critical evaluation of models of NSD
The cyclic models of NSD
The linear models of NSD
The formation of the conceptual model for the NSD
Findings
Conclusions

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