Abstract
This paper examines new service development research from the perspective of its relationship to allied field on service management and new product development (NPD) and takes Stage-Gate as base. This study designs a model of New Service Development (NSD) for China's financial industry including nine stages and five gates. The model will can help financial institution in China better complete new service development with shorter time, easy executive and more extension opportunities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
