Abstract

This study describes the embodiment of conceptual metaphors and image schemes according to Cruse and Croft (2004) in the fairy tale The Little Mermaid by Hans Christian Andersen. The approach used in this research is descriptive qualitative as a methodological approach and a cognitive semantic approach as a theoretical approach. The use of figurative language is widely used in writing to add to the impression, emphasis, and beautify an expression outlined by the author, one of which is in a fairy tale. Based on the results of the research that has been carried out, there are 14 pieces of metaphor conceptualization data found which are included in the type; (1) anthropomorphic, namely metaphors that refer to inanimate objects carried out by diverting or moving from the human body or its parts, from the meaning or values and desires possessed by humans, (2) sineaesthetic metaphors, namely metaphors based on transfer from one sense to another, (3) concrete to abstract metaphors, namely metaphors that describe concrete experiences to abstract things, and (4) animal metaphors, namely metaphors that use animals or animal body parts or something related to animals to imagery of something else and three types of image schemas namely existence schemas (existence ), which consists of Removal, Bounded Space, Cycle, Object, Process , the scheme of power ( force ) consisting of Balance, Counterforce, Compulsion, Restraint, Enablement, Blockage, Diversion, Attraction , schemes and unity ( Unity / Multiplicity) comprising from Merging, Collection, Splitting, Iteration, Part-Whole, Mass-Count, Link.

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