Abstract
This paper discusses conceptual issues in university to industry knowledge transfer within university and industry alliance. The literature shows three major theories to analize university to industry knowledge transfer, include Transaction Cost Economic Theory, Resource-based View, and Knowledge-based View which emphasize on motives and benefits of resources accessed through university to industry knowledge transfer. Another issues focus on “alliance dilemma” caused by the debate on cost and time needed in the alliance. Lastly, this paper attempt to propose an institutional theory as an alternative to explain factors that may influence the success of university to industry knowledge transfer activities.
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