Concept of the development of the innovative processes of a research and production enterprise

Abstract

In the current conditions of the development of the economy of the Russian Federation, enterprises with a stable release of new goods and services that fully satisfy the needs of society can be of particular innovative value. The article reflects the concept of development of innovative processes of research and production enterprises. The essence of the implementation of innovation in the enterprise is determined: innovation of the process, strategy, product. An innovative structure of a research and production enterprise is presented, which reflects the main elements: market, scientific organizations, training centers, investment and credit organizations, Rospatent (Federal Service for Intellectual Property). The functions of the management staff and divisions of the innovation infrastructure of an research and production enterprise are formulated. In the process of activity of a research and production enterprise, there are three main stages of market research and the choice of a promising direction for developing an idea. The role in the innovation process for each structural unit and the functions they perform are determined. The structure of the innovation process is described and grouped by stages. Also, a special place in the innovation process of a research and production enterprise is occupied by the marketing of innovations. The paper formulates and presents the main functions of innovation marketing. Ideas for creating an innovative product can be offered both by the internal and external environment of the organization. Therefore, it is very important not to limit the flow of ideas from both staff and consumers, the media, competitors and suppliers. A scheme for implementing the idea into an innovative product is presented.