Concept of “spectacularity” in modern culture: social, communicative, and aesthetic components

Abstract

The article examines the concept of “spectacularity” as having the ability to reflect many social and cultural phenomena, such as the virtualization of consciousness and gamification of modern people, their social immaturity, and inability to perceive the complexities and problems of life. It is shown that this concept reflects the simulated reality into which modern screen culture plunges an individual and which s/he cannot resist. The article presents the materials that can be used within such disciplines as “Media Communication”, “Aesthetics of Modern Art”, and “Advertising and Public Relations”.