Abstract
This article presents part of the apprehensions of a research developed during the master's degree in Social Sciences, at the Federal University of Maranhão (UFMA). Its focus is on the use of the media as a strategy to strengthen an identity for ascension and the reconversion of the notoriety obtained by half of it in power in the economic, political and intellectual spaces. Methodological procedures were used as in-depth interviews, to reconstruct the trajectories of the researched agents, and discourse analysis based on the collection carried out in a blog belonging to a member of a family, in order to understand the reproduction strategies triggered by an exemplary case of family of Lebanese origin that migrated to the State of Maranhão. Exemplary, therefore, the apprehensions extracted from this analysis can be applied to other similar cases in the State.
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