Comprehensive Impact of On-Demand Platforms: Examining the Gig Economy\'s Influence on Specialized Professionals, Work-Life Balance, and Gig Workers\' Perspectives

Abstract

Abstract: The surge of on-demand platforms has reshaped labor markets, notably affecting specialized professionals' roles and work-life balance within the gig economy. This study investigates the multifaceted impact of on-demand platforms on specialized professionals, emphasizing their aggregation onto digital interfaces to meet evolving service needs. Aligning with customercentric strategies, these platforms aim to enhance both functional and emotional value in product offerings. Ethical concerns inherent in the gig economy's structure, especially related to the nature of work, worker status, and algorithmic control, are highlighted. Insights from global contexts, including India, reveal both opportunities—such as technological advancements driving productivity—and challenges like wage pressure and inadequate social security for gig workers. Furthermore, the study delves into gig workers' perspectives, exploring the impact on their health and well-being. Field research insights among gig workers underscore the need for protective measures and inclusive policies within the gig economy. By synthesizing existing literature, this research aims to elucidate the intricate relationship between on-demand platforms, specialized professionals, work-life balance, and the gig economy's impact. It seeks to contribute actionable insights for stakeholders, advocating measures to harness benefits while addressing challenges in this evolving landscape