Comprehensive evaluation of forest health consumption satisfaction based on analytic hierarchy process and fuzzy comprehensive evaluation method

Abstract

In order to explore the current situation of consumer perception satisfaction of forest health industry service supply in the aging market of the three northeastern provinces, in order to further help the forest health industry in the three northeastern provinces to expand and optimize the aging market. This paper uses the questionnaire survey method to collect the questionnaire among the elderly population in the three northeastern provinces and the expert group in the field of forest health. Among them, 587 valid questionnaires for the elderly population are recovered, and the effective rate of the questionnaire is 96.23 %. In view of the questionnaire index data, this paper first calculates the index weight of the 10 expert evaluation questionnaire data by AHP analytic hierarchy process, and then combines the evaluation weight of the index to deal with the index satisfaction of the elderly population, and calculates the FCE fuzzy comprehensive evaluation score of satisfaction. Next, through the comparative analysis of the index importance-satisfaction ranking, further analyzes the supply and demand development status of forest health industry service supply index in the aging market. The results show that the evaluation weights of the first-level indicators are as follows : medical care ( 0.4464 ) > infrastructure ( 0.4226 ) > leisure and entertainment ( 0.1310 ). The lowest satisfaction score of the target layer, 3 factor layers and 15 index layers was 74. 69, and the highest score was 79. 66, and each layer was in a good stage at this stage. At present, nine indicators, including basic accommodation services, public service facilities, accommodation, commercial shopping areas, folk custom activities, tourism vacations, forest health lectures and forest health and recuperation cultural centers, are higher than the evaluation of consumer satisfaction, which belongs to the category of ' advantage maintenance '. For its indicators, there is a certain degree of development lag and other issues, belongs to the ' continuous reform ' indicators. Finally, based on the research conclusion, this paper discusses the optimization of the service supply of the aging market of forest health industry in the three northeastern provinces and the effective improvement of the satisfaction of the elderly population with the consumption of the evaluation index, and puts forward policy implications.