Abstract
The traditional ratings survey method has various problems under the environment of ‘media integration’, such as the form unitarily and no in-depth analysis. For these problems, this paper presents a comprehensive cross-platform television program evaluation system. This comprehensive evaluation system has the characteristics of multi-service targets, multi-platform, multi-method, multi-dimensional, and multi-evaluate content. It can evaluate TV shows more scientifically and comprehensively compared with the existing program evaluation method.
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