COMPREHENSIVE ASSESSMENT OF THE POTENTIAL OF JIZZAK REGION FOR THE DEVELOPMENT OF ECOLOGICAL TOURISM

Abstract

Sufficient attention is being paid to the development of ecological tourism in the Jizzakh region, but the pace of development of the tourism industry in the region is still not satisfactory. The reasons for this phenomenon are diverse, but one of the main ones is the slow reaction to the changing interests of tourist demand, reliance on the development of traditional types of tourism, and the fact that the tourist potential of the region has not been studied from a holistic ecotourism point of view.