Abstract
The article is devoted to the development of methodological approaches to carry out a comprehensive assessment and analysis of the competitiveness of the enterprise. The relevance of the topic of research is due to the lack of a single generally accepted technique for its implementation in Ukraine at this time. The proposed method is based on a holistic hierarchical system of factors of competitiveness of the enterprise developed by T. Cono, thereby expanding the possibilities of assessing and analyzing the competitiveness of the enterprise. Among these factors: the market share that the company occupies, innovative potential, production and sales capacity of the enterprise, the company's strategy, the management potential, the main results of the enterprise. The focus on these factors made it possible to develop a methodology that is an effective tools not only in obtaining objective information to assess and analyze the competitiveness of the enterprise, but also to build an effective system of controlling it.
Highlights
КОМПЛЕКСНА ОЦІНКА КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВАVashkiv Oleksandr West Ukrainian National University ORCID: https://orcid.org/0000-0002-3008-7085
Собко Ольга Миколаївна доктор економічних наук, доцент, Західноукраїнський національний університет Смерека Світлана Богданівна кандидат економічних наук, Західноукраїнський національний університет
The article is devoted to the development of methodological approaches to carry out a comprehensive assessment and analysis of the competitiveness of the enterprise
Summary
Vashkiv Oleksandr West Ukrainian National University ORCID: https://orcid.org/0000-0002-3008-7085. Thereby expanding the possibilities of assessing and analyzing the competitiveness of the enterprise Among these factors: the market share that the company occupies, innovative potential, production and sales capacity of the enterprise, the company's strategy, the management potential, the main results of the enterprise. Стаття присвячена характеристиці та розробці методичних підходів для здійснення комплексної оцінки й аналізу конкурентоспроможності підприємства. Volchasta rightly propose to use the author’s integral indicator in assessing the competitiveness of an enterprise, which “makes it possible to track the dynamics of changes in the competitiveness indicator in time and space It lays the foundations for the development of appropriate management decisions as the basis for the implementation of the strategy and tactics of competitiveness” [14, p. Q – relative quality P – relative price S – share of sales promotion C – share of channel strength
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
