Compositional springboarding and EMNE evolution

Abstract

We provide an integrative account of how springboarding emerging market multinational enterprises (EMNEs) traverse the distinct contexts of their home and host markets by synthesizing the composition-based view with the Springboard Perspective to offer a novel, holistic, and dynamic Compositional Springboarding Perspective of EMNE evolution. We argue that EMNE internationalization entails a meta-duality between a compositional logic (home market) and springboarding logic (host market), and that the capabilities associated with springboarding – amalgamation, ambidexterity, and adaptability – help balance these two logics’ interplay and integration. We elaborate on the differential roles that these capabilities play across the upward spiral’s five stages (the process of EMNE evolution), which have differing emphases in terms of these logics.