Abstract
The article deals with the issues of synergetic unity of the concepts of competitiveness of various levels: the competitiveness of goods, enterprises and the country's economy as a whole. The pyramid of competitiveness is analyzed, the main approaches of scientists to the definition of categories of competitiveness are considered. The author's approach to interpreting the structure of the pyramid of competitiveness from the standpoint of its synergy based on certain postulates and principles, the first of which determine the synergistic structure of competitiveness, and the second the relationship of its components, which ultimately allowed the author to present a synergistic pyramid of competitiveness. Also, the article explores the institutional conditions for the formation of macroeconomic competitiveness.
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