Competitive Versus Cooperative Attitudes in Crossed Categorization Effects: Testing the Category Dominance and Equivalence Models

Abstract

Participants' (N = 256) competitive or cooperative attitudes toward national groups were activated by their reading 1 of 2 selected newspaper articles. Participants then judged the competence and attractiveness of a stranger who was categorized, separately for race and nationality, as belonging to an out-group or in-group. As predicted, the activated competitive attitude produced responses prescribed by the model of category dominance by nationality. In the condition of cooperative attitudes, however, competence responses were consistent with the model of equivalence (i.e., no effect of category) and attraction responses were consistent with the model of category dominance by race. The authors discuss reasons for the discrepant models in the condition of cooperative attitudes and the implications of these findings.