Abstract
In this paper, we provide an exploratory view of the competitive analysis of indigenous firms in Nigeria's dynamic and competitive telecommunications industry. Adopting a case study approach, we analysed the key factors behind the survival of new entrant indigenous firms in Nigeria, which reveals that quality innovative value added services, improved market penetration and a more focused retention strategy are panaceas for competitive positioning and the survival of indigenous firms in a dynamic competitive industry. This paper makes an important contribution to the literature on the entry and survival of an indigenous firm. We also present the competitive dynamics when the telecommunications industry transforms from a state monopoly to a competitive market in a developing country.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: African Journal of Science, Technology, Innovation and Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
