Abstract
This study empirically examined the interlace between leaders’ normative isomorphic pressure response and survivability of telecommunication firms in Nigeria. The theoretical foundation of the study was based on the organizational embeddedness theory. The study adopted the cross-sectional survey design with a population of 198 executive and managerial staff of the four telecommunication firms in Nigeria. Given the manageable population size, the census sample size determination technique was adopted. The study data were gathered using structured questionnaire which was validated by expert review. In order to confirm the reliability of the study instrument, the Cronbach alpha test was conducted with all variables having coefficients above the 0.7 threshold. The Pearson Product Moment Correlation coefficient was used to assess the interlace between the study variable with the aid of Statistical Package for Social Sciences version 21.0. The study discovered that leaders’ normative isomorphic pressure response positively and significantly interlaces with survivability measured by innovation and growth. Consequently, the study concludes that through the positive response of organizational leaders, telecommunication firms in Nigeria as affirmed by various professional bodies within the confines of their operational requirements, become progressively aware of global best practices in the world of business which in the long run validate their social legitimacy standing, and enhancing their chances of survivability goal attainment. Thus, the study recommends that the leaders of telecommunication firms in Nigeria should always encourage their staff members to regularly apply their respective professional ethical codes in the discharge of their daily work roles in the organization.
Highlights
The telecommunication sector in Nigeria has been acknowledged to have experienced rapid growth in the last two decades, facilitated by the deregulation of the sectors [40]
This rapid growth coincides with the massive inflow of both local and foreign private investments into the sector. It has been argued [18] that telecommunication sector in the Sub-Saharan African region is growing at a faster pace than other sectors due to significant investment from the private sector. With this observable increase in private sector participation, it will be expected that survivability of telecommunication firms will be guaranteed to a large extent
The findings indicate that when firms’ operational patterns are influenced to conforms to professionalization standards, organizational legitimacy is enhanced while survivability is achieved through goodwill
Summary
The telecommunication sector in Nigeria has been acknowledged to have experienced rapid growth in the last two decades, facilitated by the deregulation of the sectors [40]. This rapid growth coincides with the massive inflow of both local and foreign private investments into the sector It has been argued [18] that telecommunication sector in the Sub-Saharan African region is growing at a faster pace than other sectors due to significant investment from the private sector. This is because through significant shareholders’ investments channels, firms receive huge financial resources to pursue their outlined goals and objectives These goals as identified by scholars include customer or value creation [16], profitability, growth and expansion, good corporate citizenship behavior, goodwill, survival and market share growth [26]. This is because it is only a living business that can maximize profit and expand market share
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