Abstract
AbstractCompetitive intelligence is a new discipline in China, where, despite a booming economy, many aspects of competitive business remain novel. The authors provide a look into how a large, state‐owned enterprise applied CI to adapt to the presence of market competition, providing insight into how Chinese companies appraise the competitive strength of competitors and use this information to create competitive strategies, as well as the emerging role of university academics as business consultants. © 1997 John Wiley & Sons, Inc.
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