Competitive Intelligence Failure and Entrepreneurship in Nigeria: A Study of Businesses in Port Harcourt City

Abstract

In today’s business world, the role of competitive intelligence in the growth and survival of business enterprises cannot be overemphasised. This reality stems largely from the backdrop of the cohesive and coordinating role of competitive intelligence in ensuring the resilience and productivity of businesses not only in Nigeria but all over the world. However in the face of these potent effects and relevance of competitive intelligence in business successes across the world, experts have clearly identified that competitive intelligence is apparently prone to failure. Consequently, the following have been identified as the correlates of competitive intelligence failure and they include; lack of understanding of competitive intelligence failure, lack of support from senior management executive and above all inadequate skills in competitive intelligence analysis by the personnel in-charge of that responsibility. Beyond these challenges, this work therefore elucidates on business strategies that will attenuate competitive intelligence failures while offering useful survival and success platforms for business enterprises in Nigeria and Port Harcourt City in particular. In arriving at the aforesaid position, the authors methodically obtained data from primary sources via questionnaires from respondents which were duly analysed, and from secondary sources such as related literatures, government and corporate documents that were logically arranged and presented accordingly.