Abstract
Business is driven by profit and in order to remain competitive, companies need not only to protect their interests, but also to expand their interests. They need to out-innovate their competitors. The main aim of this study was to investigate the practices of competitive intelligence in the Nigerian Brewery industry, specifically in relation to its impact on competitive advantage. Stratified systematic sampling method (Lottery method) was employed to select a number within the interval of I – K. Subsequently, every Kth worker was included in the sample. Staff status was the basis of stratification. The data used for the study wrre collected with the aid of questionnaire which contains items that addressed the objectives of the study. The findings revealed that competitive intelligence to a large extent enhances firms operation; the study however concluded that competitive intelligence to a large extent enhances competitive advantage in the brewery industry. The study recommended that organizations should develop data banks where large amount of data can be stored and retrieved for innovative actions and applications in organizational operations.
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