Abstract
Augmented reality has recently achieved a rapid growth through its applications in various industries, including education and entertainment. Despite the growing attraction of augmented reality, trend analyses in this emerging technology have relied on qualitative literature review, failing to provide comprehensive competitive intelligence analysis using objective data. Therefore, tracing industrial competition trends in augmented reality will provide technology experts with a better understanding of evolving competition trends and insights for further technology and sustainable business planning. In this paper, we apply a topic modeling approach to 3595 patents related to augmented reality technology to identify technology subjects and their knowledge stocks, thereby analyzing industrial competitive intelligence in light of technology subject and firm levels. As a result, we were able to obtain some findings from an inventional viewpoint: technological development of augmented reality will soon enter a mature stage, technologies of infrastructural requirements have been a focal subject since 2001, and several software firms and camera manufacturing firms have dominated the recent development of augmented reality.
Highlights
Augmented reality is a live direct or indirect view of a real environment where objects are augmented by computer-generated sensory input, such as sound, graphics or GPS data [1]
In its early days, augmented reality received scant attention compared to virtual reality because technologies that can be used for augmented reality were mostly intended for virtual reality applications, including military or aeronautical simulation
The organization of this paper is as follows: we present an overview of augmented reality, followed by an overview of patent data, a description of our research methodology, the results from industrial competition intelligence analysis, and conclusions with further research topics
Summary
Augmented reality is a live direct or indirect view of a real environment where objects are augmented by computer-generated sensory input, such as sound, graphics or GPS data [1]. Despite the attraction of augmented reality and its recent growth, research so far has paid little attention to identifying industrial competition information based on objective data; trend analyses in this technology have used research papers and have mostly relied on taxonomies and examined technical issues [2,5,6,7] and surveys for specific applications [8,9,10,11]. For these reasons, comprehensive views in terms of industrial competition could not addressed successfully in the prior studies, competition trends in industry are closely related to firms’ sustainability [12]. The organization of this paper is as follows: we present an overview of augmented reality, followed by an overview of patent data, a description of our research methodology, the results from industrial competition intelligence analysis, and conclusions with further research topics
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