Abstract
The most important issue is the successful development of the organization, the determination of market positions and the assessment of its competitiveness in making rational management decisions. The article analyzes existing approaches to assessing the competitiveness of organizations. In particular, the method of evaluating the competitiveness of retail services, development of the main indicators of the competitiveness of services; forming a scale of points according to the studied indicators; assessment of the competitiveness of trade organizations. Also, in the article, a systematic approach was used to evaluate the sales service, taking into account the indicators describing the sales service process, additional benefits and economic efficiency.
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