COMPETITIVE ADVANTAGES OF ECO-TRADE IN URBAN AND RURAL TERRITORIES OF UKRAINE AND USA

Abstract

The article analyzes the competitive advantages of eco-trade in urban and rural areas of Ukraine and the United States. It is noted that trade plays an important role in the economy of any country. The retail market in an unpredictable competitive environment must constantly change the development strategy; entrepreneurs format the offer under the influence of rapid technology development and changing consumer preferences. Despite the great competition, grocery stores will always be relevant and profitable. And for the book business, the pandemic and quarantine closed the doors of bookstores for a long time. It is proved that the greatest development under market conditions was trade entrepreneurship. The competitive advantages of grocery and book retail are analyzed. Their ecological direction is investigated. It is noted that a grocery store is one of the simplest types of business: goods are bought at a wholesale price and then sold at a higher price. It is stated that the most common representatives of online retail are supermarkets. Americans are very careful in their choice. The characteristics of the main competitors of retail trade of Bozhenko microdistrict in Poltava are given. The competitive positions of the Page bookstore as the first book market in the city of Myrhorod, Poltava region have been determined. Peculiarities of trade in rural areas are analyzed. Forms of entrepreneurship that are popular in Ukraine and the United States are identified. It has been determined that online shopping remains popular, as most people are extremely busy. It is noted that entrepreneurs attach great importance to solving environmental problems: Americans take care of their health – accordingly, organic stores are popular despite the high prices. Popular ecological packaging and eco-shops of the new generation: packaging-free, which sell products by weight without packaging. Misfits Market and Imperfect Foods have created their own «ugly» food markets. As part of the initiative, stores offer consumers a subscription to deliver discounted products. The boxes contain products purchased from farms.