Competitive Advantage as Mediating Between Green Behaviour and Performance in the Jordanian Banks Sector

Abstract

The purpose of this study is to evaluate the extent to which the banks sector has adopted a green organizational identity and a green organizational climate, as well as how this has affected the performance and competitive advantage in this significant financial sector. The idea that guides the body of research on the link between green organizational identity, green organizational climate and performance postulates that a strategy that is specifically adapted to a firm's internal and external environment is very likely to produce superior performance. The study also included a thorough evaluation of recent literature that was relevant to the quantitative results from looking at green behavior in the context of banks. The relationship between these variables was confirmed by earlier studies by looking at bank performance. The study improves comprehension of the bank performance and green behavior described in existing literature. Decision-makers can enhance their strategic plans by giving green practices that have an influence on the sustainability pillars more priority once they are aware of the implementation level. It is advised that HR managers increase their investments in green practices to fully benefit from them. The study offered a conceptual framework based on an analysis of the existing literature to comprehend and forecast performance in a bank as a whole or specifically in a workplace.