Abstract
In the context of sustainable development and environmental protection, green innovation is an inevitable choice for enterprise development. Previous studies mainly discussed green innovation from the organizational level, but neglected the individual green innovation behavior. From the perspective of “leadership behavior”, this paper explores the mechanism of ethical leadership on employees’ green innovation behavior by using social learning theory and social identity theory. Thus a theoretical model is constructed, which includes four variables: ethical leadership, employee green innovation behavior, green organizational identity and strategic flexibility. It is proposed that ethical leadership not only positively affects employee green innovation behavior, but also transmits through the mediation role of green organizational identity. At the same time, strategic flexibility plays a moderating role between ethical leadership and green organizational identification. We hope to have a further understanding of the formation mechanism of employees’ green innovation behavior.
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