Abstract
In order to improve students' innovative ability and practical ability, marketing department in Guangdong University of Finance & Economics has built a competition embedded teaching mode. Competition not only improve students' learning interest to enhance theoretical teaching effect, but also improve students' practical ability of innovation and entrepreneurship. It greatly enhances students' satisfaction to the courses that are embedded by subject competition. And the competition embedded teaching mode has received positive response from enterprises. Moreover, universities reduce the cost of talents training through such school-enterprise alliance. Therefore, it is of great practical significance to embed the subject competition into the marketing curriculum system to realize the combination of theoretical leaning and practice.
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