Abstract
The Internet of Vehicles market is broadly divided into two parts—the pre-installed market and the post-installed market. Although they possibly have cooperative relationships, there is a competition game between them in terms of interests, and a healthy game relationship can promote the optimization of products and the overall improvement of the service level in the Internet of Vehicles market. Through the evolutionary game model, this article analyzes the dynamic game process between the pre-installed market and the post-installed market of the Internet of Vehicles, explores the various evolution trends of the Internet of Vehicles market from the perspective of cooperation, and combines the numerical simulation analysis to study the three possible evolutionary trends and corresponding steady states. The results show that, when the cooperation ratio is relatively high, both sides of the game are in the cyclical competition and game, which is the optimal competition state of the Internet of Vehicles market. On the contrary, any kind of “steady state” is unfavorable to the overall market. Therefore, all parties should be encouraged to establish a deeper level of cooperation and jointly promote the further prosperity of the Internet of Vehicles market in the process of cooperation and competition.
Highlights
Since the 1970s, the scale of vehicles has expanded rapidly, and vehicles have become the most important means of transportation in people’s daily lives [1]
The post-installed market of Internet of Vehicles (IoV) is mainly dominated by Telematics Service Providers (TSPs)
Hypothesis 2: Considering the system formed by the automobile manufacturers in the pre-installed market and the companies in the post-installed market as a complete two-party game system, it is assumed that all participants are bounded rational, and the information they hold is not completely symmetrical
Summary
Since the 1970s, the scale of vehicles has expanded rapidly, and vehicles have become the most important means of transportation in people’s daily lives [1]. The pre-installed market is mainly composed of automobile manufacturers and some on-vehicle equipment and service providers. The pre-installed market reflects strong product closure They often provide IoV equipment and services only for their own vehicles, and it is difficult to significantly increase equipment penetration. The post-installed market of IoV is mainly dominated by Telematics Service Providers (TSPs). In the B2B mode, TSPs mainly provide IoV services to users by establishing a cooperative relationship with automobile manufacturers. Compared with automobile manufacturers in the pre-installed market, TSPs are closer to users, can find user needs in time, and can often provide users with the in-car services that are more professional and meet user needs. It is of great practical significance to solve automobile social problems and support the upgrading and transformation of the automobile industry
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