Abstract
Zero Budget Natural Farming or ZBNF is a set of farming methods, and also is a grassroots peasant movement, which has spread to various states of India. Padma shri Subhash Palekar is founder of this technique of faming ZBNF. It has attained wide achievement in south India, especially the south Indian state of Karnataka where it first evolved. A research was undertaken to study understand Zero Budget Natural Farming with reference to Pune District, Solapur District, and Ahmednagar District in Maharashtra State. 435 farmers were surveyed. The awareness about ZBNF is quite high with the farmers. No marketing strategy is used by ZBNF producers. However, the farmers are in favor of implementing a sound marketing strategy for the ZBNF products. 4Ps of the classic marketing mix can be identified with the ZBNF products like vegetables and fruits. ZBNF implementation can be a game-changer in the field of agriculture. Few farmers were found using ZBNF technique since last 25 years. It is a highly efficient and effective farming model as compared to be the traditional chemical farming.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
