Abstract
This paper identifies structural element differences between the business model(BM) with relatively high-level performance and BM with relatively low-level performance through comparison of two cases of the BM with relatively high-level performance and two cases of the BM with relatively low-level performance in terms of ten aspects such as cost structure, revenue mechanism, value proposition, target market, competitive strategy, value configuration, value network, entrepreneur team, capital structure and core competence.
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