Abstract

The current review aims to investigate the differences between the views of face in China and Western countries in the theoretical and practical aspects and demonstrate external manifestations of cross-cultural conflict. The study started by bringing in theories about face, involved comparing views from different researchers, and listed out some specific daily activities to illustrate how the face issue works in diverse countries. Significant differences were discovered in the views of face in various cultures, and the gap was found to be more obvious in the activities in peoples daily lives than in theories, which leads people to treat things and act differently. Although more research is needed to identify the differences in nature and birth of theories, findings suggest a need to pay attention to these differences and how to use them to show respect for people from China or other Western countries in intercultural communication.

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