Comparison of Retro Marketing in the Heritage building case studies: M Bloc Space and the Pos Bloc Space in Jakarta, Indonesia

Abstract

The renovation of historic buildings in Jakarta now has a new approach by including youth programs. In the Post Bloc building, the central concept is that young people still remember the presence of the Post office. In the former Peruri official residence building, the Blok M area where the M Bloc space building is located can add to the lives of young people. A marketing business approach is also included so businesses that occupy this historic building can sell well. Namely the retro marketing approach. This paper will discuss two retro marketing approaches for these new youth places, M-Bloc Space and Pos Bloc in Jakarta. The Data is collected by surveying and interviewing; they draw and digitalize it to analyze both buildings well. The Research Methodology used is Qualitative, with case studies comparison. This paper aims to know the retro Marketing ideal in heritage buildings to make Adaptive reuse inside sustainable. In conclusion, this paper is expected to be useful for other cities to revive historical areas and facilities in their cities with a business approach imitating the success of M Bloc Space and Pos Bloc Space.