Abstract

Comparison of Iberian Peninsula Official Tourism Websites

Highlights

  • Tourism is one of the sectors that offer the most significant contribution to the economic development of countries

  • According to Karkin (2014), since website layout is a very subjective issue, we focused on Cascading Style Sheets (CSS); a system which enables a consistent style among the different pages

  • It is clear that the need for websites to better exploit the interactive capabilities of the internet to capture tourist imagination in the travel purchase decision making (Beldona and Cai, 2006)

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Summary

Introduction

Tourism is one of the sectors that offer the most significant contribution to the economic development of countries. It provides income and jobs to a region, while impacting different related industries (Martin et al, 2007). Internet tourism research has a variety of thrusts involving both theory and practice (Cho and Fesenmaier, 2001; Zins, 2007). Since the launch of commercial Internet applications in the early 1990s, many researchers have noted the potential of the World Wide Web in business, and advocated incorporating the Internet into the tourism industry The rapid development of information technology in general and the Internet in particular has dramatically changed the tourism industry (Ho and Lee, 2007)

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