Abstract
Official tourism website has become an essential aspect in shaping tourist destinations. Tourism websites are an essential tool in shaping the norms and values of the destinations which travelers have to visit — however, only very few research which focused on the integration of the language element and visual element in shaping tourist destination images. Thus, this study aims to investigate how effective is the use of language and visual elements in shaping the tourist destination on the tourism websites of Sulawesi Selatan, Indonesia. This research employed a discourse approach to analyze both language and visual elements. Data was collected via online documentation and semi-structured interview and analyzed using both textual and visual analysis. The use of lexical and syntactical aspects in the official tourism websites in Sulawesi Selatan, Indonesia are the focus of textual analysis. Furthermore, visual elements such as modality and salience are also looked over. The findings reveal that both, textual and visual elements, complement each other as tourism discourse resources, in realizing Indonesia’s tourism destinations as attractions on official tourism websites (OTWs).
Highlights
In tandem with the national growth of revenue in most countries, the major turn down of the cross-border movements of liberalization, the costs of transportation, and the growing propensity to travel around the world, the total international tourist arrivals in as a whole remains to increase
This study focuses on investigating language or texts, and visual elements work together to digitally shape the destination on the tourism website of South Sulawesi
The textual analysis focused on analyzing the text found in the tourism websites while visual analysis is utilized examining the visual components of the tourism websites in South Sulawesi
Summary
In tandem with the national growth of revenue in most countries, the major turn down of the cross-border movements of liberalization, the costs of transportation, and the growing propensity to travel around the world, the total international tourist arrivals in as a whole remains to increase. The element of language use and visual are the aspects which generate specific discourse [2,3,4,5]. Some research investigated tourism discourse by focusing on examining the role of language usage or visual element separately [6]. Only a few if any which focuses on examining the integration text and visual element on tourism websites (OTWs) [7,8,9]. Language use and visual element are part of discourses which play an essential part to shape the destination [2]. This study focuses on investigating language or texts, and visual elements work together to digitally shape the destination on the tourism website of South Sulawesi
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
