Abstract

PurposeThe purpose of this paper is to share the findings of a comparative study of the TQM elements deployment model and the universal business excellence model (UBEM) Vedic matrix. Comparative research of the essence of BEMs incorporated in the TQM elements deployment model and additional points identified in UBEM Vedic matrix will facilitate multi‐dimensional business growth.Design/methodology/approachThe TQM elements deployment model unveils the reasons of enactment and social influence of BEM through review of four major quality awards namely Malcolm Baldrige National Quality Award, European Quality Award, Japan Quality Award, and Deming Prize. UBEM integrates the Vedic philosophy with synthesis of BEMs and emphasizes that the ultimate goal of business is Universal well‐being. The study involved inputs from the essence of Vedic hymns incorporated in the Vedic matrix of UBEM and the synthesis of major quality awards incorporated in the TQM elements deployment model using principal component analysis.FindingsThe UBEM Vedic matrix is constructed based on a broad understanding of the Vedic philosophy. The TQM elements deployment model is constructed based on TQM concepts, quality assurance aystem and quality management system. The former can be called a management concept thinking model and the latter can be called a management system thinking model. It is concluded that the sustenance and growth of an enterprise lies in harmonization with global society.Research implications/limitationsComparative research is an attempt to integrate the best practices of the West incorporated in the BEM with the Vedic philosophy of the East, which derives infinite creativity, actions and power from the universal laws of Nature. It is an example for researchers to explore several other areas to integrate the best of both worlds (East and West) and provide a new direction for the mankind.Practical implicationsThe comparative research provides additional inputs, which may be used during review of the BEMs and national quality awards in the various regions of the world and hence are of relevance to all BEM custodians. The study is expected to help in a review of the national business excellence strategies worldwide.Originality/valueThe paper is one of the first to focus on integration of BEMs and the Vedic philosophy. The UBEM Vedic matrix identifies practicing values and measuring multiple bottom‐lines as key to sustainable growth. Its integration with the TQM elements deployment matrix is useful to enhance the effectiveness of BEMs. Principal component analysis methodology used in this paper for comparative study is also useful for comparative studies of the quality award criteria.

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