Abstract
With the continuous improvement of the national economy, the quality of cultural consumer groups generally improve, the museum as a place of convergence of cultural essence, through the derivatives produced by the arts is worth studying, this paper is mainly through the introduction of domestic art derivatives of the development and construction of art derivatives with foreign art derivatives to compare the different, view design thinking and marketing model, put forward some reflections and constructive thinking, especially in the era of consumerism. Derivatives with what kind of innovative ideas, art and culture and the public clever connection.
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