Comparative Research on the Internationalized Business Strategies of China and U.S. Multinational E-commerce Companies

Abstract

This paper conducts comparative research on the internationalized business strategies of Chinese and U.S. multinational technology companies, with a specific focus on E-commerce. It begins by examining the global macroeconomic context, including features of the world economy and the opportunities and challenges faced by multinational tech companies in their international operations. It then assesses the global competitiveness of Chinese and U.S. e-commerce industries through international market share analysis, trade competitiveness indices, and revealed comparative advantage indices. Subsequently, a comparative analysis is conducted for two multinational tech giants, Alibaba and Amazon, considering their management capabilities, financial performance, investment outcomes, and growth potential. The aim of this paper is to enhance understanding of the internationalization strategies of Chinese and American e-commerce firms, their competitive standings, and provide insights for future international business decisions in the e-commerce sector.