Abstract
Background/Purpose: E-commerce is the online exchange of products and services. In this article, we discuss the elements those are propelling India's digital commerce market forward and the E-commerce industry's expansion and the various sectors of E-commerce in the country. International investors are supporting the E-commerce industry since it is one among the fastest growing industries and offers a large scope for investment due to the Indian market size. Additionally, it discusses the problems and potential associated with E-commerce in India within the context of the global marketplace. E-commerce is among the fastest expanding industries, with India offering tremendous investment opportunities. Since last year, there has been a dramatic increase in investment, but more is predicted in the years ahead. Rapid rise in mobile and internet users has aided the expansion of E-commerce businesses in urban and rural areas alike. Objective: To examine how the E-commerce sector in India has grown through the years, as well as to get an insight of current trends, impediments, and potential improvements. Design/Methodology/Approach: The SWOT analysis is being used to analyse and present data acquired from academic papers, online articles, and other sources. Findings/Results: India's E-commerce sector has the potential to grow further if the government provides legal protection and a platform for it, and if both local and global commerce are enabled to exercise their basic rights to do E-commerce business, therefore enhancing the country's economy. Originality/Value: This paper study provides an outline of India's E-Commerce business and its projected development in the coming years based on the range of data collected. Paper Type: Research Analysis based on a case study.
Highlights
E-commerce is generally defined as purchasing and promoting goods and services for companies and by customers as comparison to conventional means, over the internet
Rapid rise in mobile and internet users has aided the expansion of E-commerce businesses in urban and rural areas alike
This paper study provides an outline of India's E-Commerce business and its projected development in the coming years based on the range of data collected
Summary
E-commerce is generally defined as purchasing and promoting goods and services for companies and by customers as comparison to conventional means, over the internet. Offers a common platform via which wholesalers or retailers may sell their goods and promote them online and exchange information in an online way. This tendency will develop the website address, as well as customer security and privacy worries. ECommerce has exploded in popularity since World Wide Web proliferation. This method of trade is used for a variety of purposes, including Online Transaction Processing, Internet marketing, Electronic Money Transfer, Electronic Data Interchange (EDI), Supply Chain Management, Automated Data Collecting, and Inventory Management Systems [2]. The digital economy entails the interchange of data that enables the finance and payment parts of commercial transactions to be facilitated
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