Comparative Model of Political Marketing of the Winning Team of Ganjar Pranowo- Taj Yasin with Sudirman Said-Ida Fauziah in the 2018 Central Java Election in Pati Regency

Abstract

This study is a comparative study of the political marketing model that occurred in the 2018 Central Java regional election competition in Pati Regency. The focus is on how the political marketing models run by candidates and winning teams in winning the competition, then what causes the strong competition in the election in Pati Regency. The findings of this study include four important things that are the main causes of the strong competition in running political marketing between the winning teams of candidates in Pati Regency, causing different political marketing models to be run to gain support from voters. First, the Work Program offered; Second, Campaign Presentation; Third, Political Marketing Media Channels; Fourth, Personal Branding of Candidate Leadership. The method used is a qualitative method.