Abstract
The study analyzes press coverage of Kashmir conflict in Indian and Pakistani leading English newspapers from war/peace journalism perspective. The results show that print media of both the countries were more war-oriented than peace. They were following respective national policies in reporting the Kashmir conflict. War journalism indicators in the coverage of the conflict had outnumbered the peace-journalism indicators. The results confirm previous research studies’ findings regarding the role (negative) of national media in de-escalation of inter-state conflicts. It indicates that conventional media prioritizes coverage of possible conflict scenario in war frames and ignores peace approaches and hence fuels the conflicts further.
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