Abstract
The purpose of the article is an implementation of the comparative analyses of development of regional markets of cultural and cognitive tourism in Ukraine. The theoretical and methodological basis of research is the ideas of the theoryof tourism, theory of management, works of the leading native and foreign scholars regarding the development of the touristic services market. To achieve the desired goal, the following research methods were used: the system and complex analyses (for determination of the development tendencies of the regional markets of the cultural and cognitive tourism in Ukraine); calculation-analytical and comparative methods (for determination of the centers of the regional markets of the cultural and cognitivetourism in Ukraine); cartographical method (for visual demonstration of the emphasized touristic regions of the cultural and cognitive tourism in Ukraine). The regionalized territory of Ukraine according to the development of the cultural and cognitivetourism, which is based on the calculation of average data of the quantity of themuseums according to the regions, analysis of their visitations and of the volume of the tourist flows permitted to emphasize four formed regions of the cultural and cognitive tourism: Western, including Lviv, Ivano-Frankivsk, Ternopil, Chernivtsi, Zakarpattia, Volyn, Rivne and Khmelnytsk regions; Northern – city of Kyiv and Kyiv, Zhytomyr, Cherkasy, Chernihiv, Vinnytsia, Kirovohrad regions; Eastern – Kharkiv, Sumy, Poltava, Dnipropetrovsk, Zaporizhzhia, Donetsk, Luhansk regions; Southern - Autonomous Republic of Crimea, Kherson, Mykolaiv, Odesa regions. The conducted analyses of the emphasized regions permitted emphasize the modern tendencies of development of the cultural and cognitive tourism market in Ukraine, namely: the availability of substantial disparity of its development according to the regions of Ukraine; refocusing of the touristic flows from the South-Eastern regions to the North-Western as a result of annexation of Crimea and military conflict in the east of Ukraine; the sustained development of the cultural and cognitive tourism of the North region at the expense of the extensivediversification of the available offer and possibility to meet the requirements of all groups of tourists; the highest rates of development of the cultural and cognitive tourism in the West region caused by the attraction of the tourists from the other regions of Ukraine with activation of the natural and historical advantages use.
Highlights
A quick development of the society activates the development of new economy directions
By comparing the obtained data regarding the distribution of the number of museums and tourists according to the regions of Ukraine we obtain a with a center in Kyiv; Eastern with a center in Kharkiv; Southern with a center in the Autonomous Republic of Crimea, from the year 2014, city of Odessa (Fig. 1)
It is reasonable to emphasis four historically museologists, as in professional museum managers. formed regionsof the cultural and cognitive tourism In Ukraine, specialists in museum affairs are trained in Ukraine: Western, including Lviv, Ivanoby several higher educational institutions, Kharkiv Frankivsk, Ternopil, Chernivtsi, Zakarpattia, Volyn, State Academy of Culture, Kyiv National University Rivne and Khmelnytsk regions; Northern –city of of Culture and Arts, and etc
Summary
A quick development of the society activates the development of new economy directions.
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