Abstract
Background: Access to information is made easy by web-based technologies. Higher education institutes take benefits from web-based technologies by receiving and sharing information with students and staff members. The success of a website depends upon many factors, such as usability, type of information, processing speed, and search engine optimisation (SEO). Objective: The quality of higher education institute websites varies, i.e., the websites perform better in some parameters, while they are weak in other parameters. In this research, a comparative analysis is done on the basis of parameters related to speed and SEO of higher education institute websites belonging to Pakistan and other countries. Method: Different parameters related to speed (such as page loading time, connection time, etc.) and SEO are explored with the help of different tools such as Website Grader and Pingdom. Findings: This study shows that the websites of Pakistan are majorly weak in parameters such as page loading time, responsiveness, and SEO. The websites are also poorly developed. Applications/improvements: Findings of this research are not only helpful in improving the quality of new websites, but old websites can benefit from re-engineeringKeywords: Website Performance, Speed, SEO, Website Loading Time
Highlights
Websites are generally developed for easy access of information.[1]
The aim of this study was to assess the performance of Pakistani websites with respect to speed and search engine optimisation (SEO)
The results show that a majority of higher education institute websites of Pakistan are weak with respect to responsiveness, connection time and page loading time
Summary
Websites are generally developed for easy access of information.[1]. Different organisations use websites improving their business, i.e., business order and record management is done on the websites. To analyse the quality of websites, speed, usability and search engine optimisation (SEO) techniques are the important factors.[2]. Higher education institutes take benefits from web-based technologies by receiving and sharing information with students and staff members. The success of a website depends upon many factors, such as usability, type of information, processing speed, and search engine optimisation (SEO). Objective: The quality of higher education institute websites varies, i.e., the websites perform better in some parameters, while they are weak in other parameters. A comparative analysis is done on the basis of parameters related to speed and SEO of higher education institute websites belonging to Pakistan and other countries. Findings: This study shows that the websites of Pakistan are majorly weak in parameters such as page loading time, responsiveness, and SEO. Applications/improvements: Findings of this research are helpful in improving the quality of new websites, but old websites can benefit from re-engineering
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