Comparative Analysis of FMCG Products with Special Reference to HUL and ITC

Abstract

India's fourth major industry, Fast-Moving Consumer Goods (FMCG), has an influence on everyone's everyday lives. When selling quickly changing consumer goods, it can be challenging to forecast consumer behaviour. There are several reasons why this behaviour is lacking. In today's globalised environment, consumer wants change over time. For India's economy, fast-moving consumer goods (FMCG) are crucial. As a result, when it comes to FMCG products, it's vigorous to keep track of changes in customer buying behaviour. The study focused on these two companies brand categories, as well as both firms' product portfolios. The research focuses on comparing the brand awareness between HUL & ITC products. The kind of items that consumers utilise, and their consumption patterns are also factors in determining their gratification levels. Keywords: Comparative analysis, FMCG, Personal care, Consumer Behaviour. Consumer Product, Brand, Product Category.