Comparative analysis of diversification-marketing challenges faced by farmers in North India

Abstract

This study delves into the dynamics of crop diversification, offers a comparative analysis, and explores the marketing challenges confronting farmers in northern India. Crop diversification has gained prominence as a sustainable agricultural practice necessitated by ecological concerns and market fluctuations. Drawing from a wide array of secondary sources, including government reports, academic literature, and agricultural data, this research investigates the evolution of crop diversification in different regions. We scrutinize the diversification trends in North India, highlighting the shifts in crop choices such as rice, wheat, pulses, and cash crops. In parallel, we address the multifaceted marketing challenges faced by farmers across these regions. This includes the influence of intermediaries, price volatility, logistical constraints, and quality compliance issues. We explore the varying impacts of government policies and schemes in alleviating these challenges. Furthermore, the research reveals that effective marketing solutions are pivotal for guaranteeing equitable returns for farmers diversifying their crops. The role of government interventions emerges as a critical factor in this context.