Abstract

It would be nice if each company had certain media as open-source information for society and one of them is a company profile. It is regularly used by a company to deliver and spread information for any occasion such as awareness, image/reputation, and promotion. Along with the changing trend within the digital era, recent society is preferred to consume information in audio-visual format. Therefore, the existing company profile should be adjusted to the recent trend and made more interesting. According to the background, this study aimed to create a company profile for a growing start-up business in video format. This study used Research and Development (R & D) method as a way to examine and solve the issue. The process itself contains defining, designing, developing, and disseminating. Those steps then resulted in a company profile video that showed the positive image of the company and could be used for any occasion. Besides, the video created also increases the information asset of the company.

Full Text
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