Abstract
Many small tourism firms lack the resources to create consumer awareness and must depend upon other organizations to provide consumer information. In order to examine this relationship, consumer information on charter and head boat fishing opportunities was requested from coastal chambers of commerce and tourism bureaus in Texas. Analysis of these materials indicated that responding and nonresponding organizations could not be differentiated using measures of local tourism economic importance and that some of the communities most dependent on tourism were not portrayed as attractive destinations. An area-wide strategy rather than a focus on a single community was suggested to increase attractiveness.
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